The organizers of an international search engine placement contest crowned their champion Wednesday. In the end, the victor was a popular blogger who got his readers to do his work for him.
Anil Dash won the second, and final, round of the two-month SEO Challenge, which called on webmasters and site owners to use any method at their disposal to score the top Google ranking for a made-up term, "nigritude ultramarine."
Dash's strategy differed greatly from that of the first-round winner, named a month ago, who claimed his victory through the use of backlinking, a technique in which the required words on other people's sites were hyperlinked back to his site.
In contrast, Dash became the overall winner by virtue of a single post on his blog in which he asked his readers to link from their own sites. Countless numbers did and -- after his very late entry assumed the top Google spot shortly after the competition's first round ended -- Dash was never seriously challenged.
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